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Friday, June 8, 2012

Airtel signs deal with Opera to offer co-branded Opera Mini browsers across India and South Asia






Telecom Lead India: Bharti Airtel has signed a global agreement with Opera Software to offer a customized and co-branded version of Opera Mini internet browser for Airtel mobile customers across its operations.

Used by over 168 million users, Opera Mini is the world's most popular web browser on mobile phones.

The partnership will benefit over 253 million Airtel customers across countries including India, South Asia and Africa. It will enable them to leverage Opera Mini's unique proxy-server-based technology to compress data by up to 90 percent and decrease their data transfer costs.

Opera Mini provides remarkably fast browsing on nearly any mobile phone -- up to nine times as fast as client-only mobile browsers on both 2/2.5G and 3G networks. With its small footprint and high level of usability, Opera Mini provides a consistent user experience across a broad range of handsets.

"Our primary drive is to provide the best user experience, no matter what device people use. There are millions of users with basic mobile phones instead of smartphones, and Opera Mini gives even the most basic phone a smartphone-like web experience," said Lars Boilesen, CEO, Opera Software.

"We are happy to welcome Airtel into our partner community. Airtel's strong presence in emerging markets, combined with Opera Mini's technology, will make the mobile web available to millions of new users," Boilesen added.

Opera Software has agreements with 13 out of the top 30 operators globally. Opera Mini's popularity in emerging markets can be credited to its smooth performance on basic/non-smartphones.

"We are excited to bring a superior browsing platform to Airtel mobile customers across India and South Asia by leveraging Opera Mini's tried-and-tested set of solutions. We are confident that this association will be instrumental in helping us deliver a truly customized, enhanced and optimized browsing experience for our data users", said K Srinivas, president "“ Consumer Business, Bharti Airtel.

Opera Software has agreements with 13 out of the top 30 operators globally. Used by over 168 million users, Opera Mini is the world's most popular web browser on mobile phones. Opera Mini's popularity in emerging markets can be credited to its smooth performance on basic/non-smartphones.

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