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Friday, June 15, 2012

Invisible Mercedes-Benz....!

Designed to capture the attention of consumers and bring attention to cars that don't significantly impact the environment, Mercedes has launched an inventive advertising campaign regarding hydrogen-powered cars. Mercedes-Benz has created a new commercial to promote a vehicle that uses F-CELL hydrogen technology. Designed to advertise the car's ability to produce zero emissions and protect the environment, Mercedes-Benz covered the automobile in several mats of LEDs on the driver side of the car and mounted a Canon EOS 5D Mark II digital SLR camera on the opposite side of the vehicle. The Canon 5D Mark II shoots video on the passenger side of the car and the video is displayed in real time on the driver side of the automobile.


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