Facebook put an important marker down today by announcing that it
intends to offer what it calls an "App Center" in coming weeks.
"For
the over 900 million people that use Facebook, the App Center will
become the new, central place to find great apps like Draw Something,
Pinterest, Spotify, Battle Pirates, Viddy, and Bubble Witch Saga,"
Facebook's Aaron Brady said in a blog post. "Everything has an app
detail page, which helps people see what makes an app unique and lets
them install it before going to an app."
Today's announcement was
what Facebook spokeswoman Malorie Lucich described as a call to
developers to submit images and copy so that their Facebook can consider
featuring their apps. She said Facebook's App Center is designed to
push the best social apps through a personalized discovery page.
If
you're a person who likes word games--something Facebook would know
from your Facebook behavior--the App Center will surface those sorts of
apps for you. Then, when you select an app you like, you'll be sent to
the Apple's App Store or Google's, depending on your device. "We're
certainly not looking at it any competitive way" with Google or Apple,
said Lucich.
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