
Computerworld - Microsoft's move to boost Bing's social networking
feaures could finally give it an opportunity to truly take on Google's
dominant search engine, analysts say.
The updated Bing search
engine, unveiled on Thursday, can now include the user comments, likes
and activities posted in popular social networks like Facebook and
Twitter.
Patrick Moorhead, an analyst at Moor Insights &
Strategy, agreed with Microsoft's contention that the redesign is "the
most significant since Microsoft launched Bing three years ago."
"The Bing redesign really is a search revolution and the biggest change I have seen from them in years," Moorhead said.
"Bing
could revolutionize social search by tapping into Facebook's and
Twitter's capabilities. Unlike Google, Bing and Microsoft aren't vying
to create their own social media destination, so they can access the
best-of-breed social media sites like Facebook and Twitter," Moorhead
added.
Bing's new interface, which is expected to move from a
private to a public beta test period soon, offers users a sidebar that
focuses on people in the user's social networks and their opinions and
search queries, Microsoft said.
For instance, a user might search
for a local bike shop. Along with the usual search results, there will
be a "people you know who may know" social sidebar that offers up bike
shops that friends have "liked" or commented on.
The social
sidebar also is designed to let users ask their friends questions about
their query topic, and those friends can respond either through Bing or
Facebook, Microsoft said.
"Contrary to their history of
unnecessarily overcomplicating software, Microsoft has shown a knack
with Bing for boiling down functionality to a useful level," said Brad
Shimmin, an analyst at CurrentAnalysis. "I think if anything, it will
entice consumers to try Microsoft Bing."
Since Microsoft first launched Bing in the summer of 2009, the
company faced a daunting task in taking on Google's dominant search
engine.
And Google has remained dominant. Despite all of
Microsoft's efforts, including an upgrade in 2011, Bing simply hasn't
been able to take a significant bite out of Google's market share.
Now,
Microsoft is hoping that its social search capabilities can become the
game-changer the company needs in the battle against Google.