San Fransisco: Google is
creating an information bridge between its influential Internet search
engine and its widely used Gmail service in its latest attempt to
deliver more personal responses more quickly.
The experimental feature unveiled Wednesday will enable Google’s search engine to mine the correspondence stored within a user’s Gmail account for any data tied to a search request. For example, a query containing the word “Amazon” would pull emails with shipping information sent by the online retailer.
Such Gmail results will typically be shown to the right of the main results, though in some instances, the top of the search page will highlight an answer extracted directly from an email. For example, the request “my flight” will show specific airline information imported from Gmail. Something similar could eventually happen when searching for a restaurant reservation or tickets to a concert.
Although Google has a commanding lead in Internet search, it remains worried about the threat posed by social networking services such as Facebook Inc. As social networks have made it easier to share information online, the Web is starting to revolve more around people than the keywords and links that Google’s search engine.
Google has been trying to adapt by building more personal services and plugging them into its search engine.
Blending email information into general search results could raise privacy worries. Google is trying to mitigate that by showing Gmail results in a collapsed format that users must open to see the details. For now, users must sign up to participate.
The experimental feature unveiled Wednesday will enable Google’s search engine to mine the correspondence stored within a user’s Gmail account for any data tied to a search request. For example, a query containing the word “Amazon” would pull emails with shipping information sent by the online retailer.
Such Gmail results will typically be shown to the right of the main results, though in some instances, the top of the search page will highlight an answer extracted directly from an email. For example, the request “my flight” will show specific airline information imported from Gmail. Something similar could eventually happen when searching for a restaurant reservation or tickets to a concert.
Although Google has a commanding lead in Internet search, it remains worried about the threat posed by social networking services such as Facebook Inc. As social networks have made it easier to share information online, the Web is starting to revolve more around people than the keywords and links that Google’s search engine.
Google has been trying to adapt by building more personal services and plugging them into its search engine.
Blending email information into general search results could raise privacy worries. Google is trying to mitigate that by showing Gmail results in a collapsed format that users must open to see the details. For now, users must sign up to participate.
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